WENDY’S

Wendy’s Enters the Chat

AWARDS:

Bronze Cannes Lions Social Insights & Engagement
Bronze Cannes Lions Culture & Context
Bronze Cannes Lions Creator & Influencer Marketing
Shortlisted Cannes Lions Social Insights & Engagement
Shortlisted Cannes Lions Brand Experience & ActivationUse of Social Media & Influencers (Use of Facebook)

London International Awards (LIA) - 5 Gold, 1 Silver, 1 Bronze, 2 Finalist

Despite newcomers like TikTok achieving massive growth among young people, Facebook still remains the most used social platform.

We wanted to appeal to a younger audience without alienating our slightly older users.

So our idea was to mimic the endearing qualities and quirks of older users' posts to reach younger users.