Public.com
INVESTING SHOULDN’T BE ALIEN
(SPEC)
To a beginner, investing feels like something from the Andromeda galaxy. Although investing looks and feels like something out of this world, it’s really not as scary as it seems. Public.com brings investing back down to earth.
Alien Billboards
If this billboard looks alien to you then download the Public app to translate. Scan the billboard in the app to start learn about investing.
Wall Street Invasion
For one day, Public.com will take over Wall Street — exposing them for the aliens they are. In its alien skin, Wall Street will have an alien investing convention hosted by Public.
Area 401K Invasion
Along with the invasion event, this radio ad will play on business podcast channels and the radio to promote the Investing Shouldn’t Be Alien pop-up on Wall Street.
Record the Invasion
This Instagram AR filter will only be available on the day of the event around Wall Street. It will make these places look how they feel: alien.
UFO (Unidentified Financial Object) Sightings
These QR codes will be mysteriously placed around businesses you can invest in on Public.com. And by scanning them, you can get a small piece of stock from that business.
Extraterrestrial Call-Outs
On Twitter, Public.com will reply to any “alien-sounding” posts from finance bros and call them out.
Broadcasting From Earth
Introducing the Investing Shouldn’t Be Alien podcast. Each week, learn about investing in a language you actually understand. And if investing sounds alien to you, then you’ll probably relate to this Spotify ad that’ll run to promote our podcast.
Art Direction: Liv Papageorge
Copy: Abby Cotter & Hannah Cruise