Lemonade Insurance
You Never Really Know Your Neighbor
(SPEC)
Renters insurance protects your stuff. But it’s not just your stuff you have to worry about. Even if you know you’d never spill water on your laptop, you never know when the upstairs neighbor might host a bathroom waterpark. Or light a kitchen campfire. Or set off a Drake-induced 6.3 earthquake. Even if you think you do, you never really know your neighbor.
MEET THE NEIGHBORS
With the help of Wes Anderson, we created some spots to get renters thinking about what types of quirky characters they could be sharing walls with.
The more you think about it, a lot is outside your control. We want to remind people so that when they’re not at home, they can feel safe knowing we’ve got their back.
HAS THIS EVER HAPPENED TO YOU?
We put murals on apartment buildings in cities acting as windows into their reckless neighbor’s unit.
NIGHTMARE NEIGHBORS
We transform our Instagram feed into the most chaotic apartment building ever. Based on submissions from real renters, we feature a new horror story every Friday with some signature Wes Anderson flair.
HOUSE OF HAZARDS
Fall is the spookiest season of the year but not for the reasons you might think. It’s moving season.
Lemonade hosts a haunted house in New York’s most infamous real-life haunted house, The Morris Jumel Mansion. Experience the scariest thing of all - your unknown neighbors.
Art Direction: Kayleigh Galko & Carter Waldron
Copy: Hannah Cruise