WENDY’S + JOSH CELLARS

PERFECT PAIRING

ADAGE CREATIVITY PICK OF THE WEEK

 

Josh is the internet’s favorite wine. Along with all the memes, people started making Josh wine and fast food pairings. And the people declared the Josh cab paired best with a Wendy’s cheeseburger.

So, we thought we’d shoot our shot at turning an online pairing into something real on Valentine’s Day.

Blame it on the Josh

It all started with a simple post and a simple poem. We took the DMs public and asked Josh to be our Valentine this year.

First Date, Kinda Nervous

Unlike most public declarations of love, this one got a response.

Josh officially accepted our Valentine’s Day invitation.

Hard Launch

On Valentine’s Day, we finally launched the Wendy’s & Josh Perfect Pairing Package.

With a handcrafted box, note, gift card goodies, and an iconic dad hat, we made sure we brought a little spice back into people’s love lives with the best pairing from the best new pair.

CD: Conor Clarke, Matt Keck

CW: Hannah Cruise

AD: Sara Ryan